Freepik homepage featuring search bar and navigation for AI tools, templates, icons, and stock media
Freepik UI showcasing vector mockup templates and design elements catalog
Freepik interface displaying filters for AI image and video generation tools
Freepik mobile interface preview showing asset library categories and search options

Freepik – All-in-One AI-Powered Stock & Creative Suite

Freepik is a leading creative platform offering both an extensive stock media library and advanced AI-powered tools for content creation, editing, and design. From royalty-free visuals to AI-enhanced editing workflows, everything you need to power your creative projects.

  • Massive library: over 250 million stock images, illustrations, icons, videos, templates, mockups, fonts, and more.
  • AI Suite tools, including image and video generators, upscaling, background removal, AI Assistants, mockups, and icon generators.

  • Recent launch: Freepik Enterprise, offering scalable, compliant AI solutions tailored for large teams and corporations.

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Quick Facts - About Freepik

Feature Details
Category Stock Library & AI Creative Suite
Pricing Free, Essential, Premium, Premium+, Pro, and plus Enterprise tier.
Platform Web-based; API access available.
Content Volume 250M+ assets: images, icons, vectors, videos, templates, fonts.
Company HQ Founded in 2010 in Málaga, with offices in San Francisco, 150M users.

What is Freepik ?

Freepik began as a stock media platform but has transformed into a powerful AI-driven creative ecosystem. It combines an unrivaled asset library with intuitive AI tools for content generation, editing, and enhancement, ideal for designers, marketers, and enterprises alike

Description

1. AI Image & Video Generators

  • Create visuals from text/image prompts and generate video snippets using top-tier models like Google Imagen, MiniMax, Veo 3, and more.

2. Editing Tools

  • Upscale to 10K, remove backgrounds, retouch, resize, or reimagine assets in real-time.

3. AI Assistant

  • Conversational design interface for guided creation workflows.

4. Mockup & Icon Generators

  • Ready-to-edit templates, icons, and mockups for quick visual prototyping.

5. Credit-Based System & API Access

  • Flexible plans with AI credits, or pay-as-you-go via API for scalable usage.

6. Enterprise Plan

  • Full AI Suite access, legal indemnification, integration with Slack, Teams, Adobe CC, plus compliance and support features.

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Pricing & Plans Of Freepik

  • Free – Basic tools, 10 daily downloads, requires attribution.
  • Essential – $9/month ($69/year) for 7,000 credits/month, templates, and mockups only.
  • Premium – $20/month ($144/year) with 18,000 credits/month, access to full AI tools, unlimited downloads.
  • Premium+ – $39/month ($294/year), 45,000 credits/month, advanced features, unlimited AI generation on most tools.
  • Pro – High-volume creators get 300,000 credits/month (~$1900/year), priority access to new AI like Google Imagen 4.
  • Enterprise – Custom pricing, legal safeguards, central management, training, and team collaboration tools.

  • API – Pay-per-use pricing starts at ~€0.004 per AI-generated image, no commitments.

Pro's

  • Huge asset library with integrated AI tools, design all in one place.
  • Wide variety of AI tools: image/video generation, upscaling, editing, mockups, icons.
  • Enterprise-grade features: compliance support, legal indemnification, and integrations.

  • Recent removal of AI limits for Premium+ and Pro users, now unlimited generation with some model-level conditions.

Con's

  • The credit system can be complex; some powerful tools consume many credits (e.g., AI video).
  • Attribution required on free or lower-tier plans can be restrictive for some workflows.

  • Enterprise tier higher pricing may be out of reach for small teams.

Popular Use Cases of Freepik

  • Content Marketing – Quickly generate branded images, video ads, icons, and mockups.
  • UI/UX & Graphic Design – Leverage templates and AI editing tools for rapid prototyping.
  • Enterprise Creatives – Scalable, compliant workflows with team collaboration and legal protection.

  • E-commerce – Upscale product visuals, remove backgrounds, and generate mockups efficiently.

Alternatives of Freepik

Tool Best For Freepik Advantage
Shutterstock Traditional high-volume stock media AI suite integration + free usage option
Adobe Firefly Creative AI image editing Broader asset library + video + mockup tools
Canva Design-first UI with templates Advanced AI content generation and batch features

Feedback

Users on G2 highlight strong value:

“The pricing is the best part of Freepik, you get a lot more than what you pay for…” and particularly like the AI image and icon generator quality

Users on G2 highlight strong value:

“The pricing is the best part of Freepik, you get a lot more than what you pay for…” and particularly like the AI image and icon generator quality

FAQs related to Freepik

  1. Can I use AI tools for free?
    Yes, on the Free plan with 10 daily downloads and attribution required.
  2. Are generated images commercially licensable?
    All paid plans include commercial AI licensing; Free and Essential require attribution.
  3. How do AI credits work?
    Credits are consumed per tool usage; they reset monthly (or yearly if billed annually), and unused ones don’t roll over.

  4. Is my data safe?
    Yes, Freepik doesn’t train its models on user inputs or outputs; everything stays private by default

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