Gupshup PMP (per message pricing) related changes - for July 2025 – Gupshup
WhatsApp Business API Pricing - Gupshup
Gupshup PMP (per message pricing) related changes - for July 2025 – Gupshup
Gupshup Review: Pros, Cons, Features and Pricing

Gupshup – Agentic AI Messaging Platform for Smart Customer Engagement

Gupshup is an agentic AI messaging platform that enables brands to automate conversations across channels, improving support and accelerating marketing with contextual, proactive chat.

Category
#Freemium
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Quick Facts - About Gupshup

Category Agentic AI messaging platform
Pricing Freemium
Platform Web, Mobile
Main Features Omnichannel chat, AI automation, routing, analytics
Best For Ecommerce, Customer Support Teams, Marketers
Language Support Multilingual NLP
Integrations CRM, Helpdesk, ecommerce platforms
Deployment Cloud

What is Gupshup ?

Gupshup is an AI-powered messaging platform that enables brands to deploy agentic conversations across channels, automate responses, and orchestrate human plus bot interactions. It helps ecommerce teams, support teams, and marketers scale engagement with personalized flows and analytics. Gupshup combines natural language understanding with multi-channel delivery to create seamless customer experiences.

Description

1. Omnichannel Messaging

  • Consolidates chats across web, mobile, social, and messaging apps.
  • Delivers consistent, context-aware responses with AI routing.

2. AI-Powered Automation

  • Automates common inquiries with natural language understanding.
  • Supports scripted and learning-based flows for faster resolution.

3. Contextual Routing and Agent Handoff

  • Routes to the right agent or bot based on intent and data.
  • Seamless handoffs preserve context and history.

4. Rich Media and Commerce Features

  • Supports product catalogs, checkout prompts, and order updates.
  • Enables upsells and cross-sells within conversations.

5. Analytics and Insights

  • Tracks engagement metrics, response times, and channel performance.
  • Provides actionable recommendations to optimize flows.

6. Flexible Integrations and Customization

  • Connects to CRM, Helpdesk, and ecommerce platforms.
  • Extends with custom intents, webhooks, and bots.

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Pricing & Plans Of Gupshup

Gupshup offers a flexible freemium model with scalable plans to match growing channels and volume.

  • Free: $0 – Basic messaging and up to 1,000 interactions per month.
  • Starter: $19 – Core automation, up to 10,000 interactions.
  • Pro: $59 – Advanced flows, analytics, 50,000 interactions.
  • Business: $149 – Team collaboration, enterprise features, 200,000 interactions.

Pro's

  • Scales conversations across multiple channels from a single platform.
  • Strong AI automation with contextual routing and handoffs.
  • Rich media support and built-in ecommerce capabilities.

Con's

  • Pricing complexity can grow with high-volume usage.
  • Advanced features may require dedicated onboarding for larger teams.

Popular Use Cases of Gupshup

  • Ecommerce customer engagement and post-purchase updates
  • Customer support teams handling high chat volume
  • Marketing campaigns and nurture flows
  • Sales enablement and product recommendations

Alternatives of Gupshup

Tool Best For How It compares
Zendesk AI Support-led workflows Strong ticketing integration, broader support features
Intercom Conversations and customer lifecycle Excellent for marketing and onboarding flows
Freshchat Omnichannel messaging Competitive pricing and quick setup

Feedback

From PlatformName: ‘Gupshup cut response times and boosted agent productivity by 40%.’

From PlatformName: ‘Easily scales seasonal campaigns and maintains context across channels.’

FAQs related to Gupshup

  1. What channels does Gupshup support?
    Gupshup supports web, mobile, social messengers, and eCommerce chats in a unified interface.
  2. Can I integrate with my CRM?
    Yes, it offers integrations with popular CRMs, helpdesks, and data workflows.
  3. Is there a free plan?
    Yes, a Freemium tier is available with limited usage to get started.

Start building smarter conversations today

Explore how Gupshup can automate support, accelerate sales, and personalize interactions across channels. Try the Freemium plan to test workflows and see immediate results.
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